RIVE GAUCHE is an expert in the field of beauty, the chain of stores ranks third in the Russian market in sales of perfumes and cosmetics. In order to reach a larger audience and increase sales, it was decided to renovate one of the largest Rive Gauche stores in Moscow.
One of the tasks of the Pergaev Bureau architects in this project is to exclude “dead” zones from the plan. Find weaknesses, corners that customers do not pay attention to, and eliminate them.
In our work, we use modern technologies to create a successful business architecture. For the RIVE GAUCHE project, we designed a 3D model of the store: we placed the corners, arranged thematic zones, islands. And then “launched” models of people there. We reproduced the behavior of real people in the RIVE GAUCHE store model to see how they would behave in the new space.
Models move according to the actual behavior of customers in the store: they study the corners, stop at points of attraction, run through and do not notice the counters.
The updated RIVE GAUCHE cosmetics and perfumery store receives more than 12,000 visitors daily. This is possible with the help of a new volumetric-spatial structure of the interior, which we have brought to perfection, eliminated "dead" zones, established pedestrian flows, laid a sufficient distance between the corners for comfortable movement. The concept of the planning solution resembles the shape of a "spikelet", which literally "pulls" the visitor inside the store and reveals itself in a new way at each point.
The concept of the updated RIVE GAUCHE store in the Tsvetnoy department store is a universal eco-design, which is made using simple and durable materials. For example, flasks with plants are suspended from the ceiling as decoration, the filling of which can be changed from season to season. Racks, corners and cabinets are created in the same style, which continues the basic concept of the interior. Each functional area has its own color scheme.
This way we got rid of the scarcity of finishing, excessive orthogonality of space and the same boring corners that are being presented in competitive networks.
The main thing that we managed to do was to shift the focus from “the store is a warehouse where they sell cosmetics” to “the store is a place for a unique shopping experience”.
"Champagne by Champagne" is a new champagne bar by the famous restaurateur Denis Ivanov (izakaya bar KU, SibirSibir, Jean Huan Lu) based on the design concept of the Pergaev Bureau. An unusual solution that will diversify shopping, bring a share of the holiday to it and will be a new point of attraction for visitors to the shop and the entire Tsvetnoy department store.
The champagne bar distinguishes the RIVE GAUCHE store from competitive chains and raises the business to a new level.
All solutions offered by the architects of the bureau are aimed at increasing the efficiency and commercial success of your business, so the projects from the Pergaev Bureau stand out from the competition, win international awards and become the favorite places of millions of people.
