On July 29 the third in the country #SibirSibir restaurant, was opened in Tyumen, it was designed by the Pergaev Bureau. It was meant to become one of the main points of attraction for citizens and to increase the tourist attractiveness of the city.
For the history of our country, Tyumen is one of the most important cities. It was where Siberia began. Blacksmithing and ironwork, carpet weaving, and wooden architecture flourished here. In Tyumen, Russian traditions were not only strengthened, but new ones were born. This is a unique, but underestimated city by tourists. Therefore, it needs more places that reflect it’s identity, such as a themed restaurant.
The challenge for the architects was to take design elements from the existing restaurants, while keeping the new establishment fresh. Citizens of Moscow, Novosibirsk, Tyumen - they all see Siberia differently. Therefore, the new #SibirSibir, inheriting the traditions of its predecessors, has its own character.
The main word of the #SibirSibir brand is traditions. Guests should feel at home. And the point is not only in home cooking and a cozy interior, but also in the fact that regular guests of restaurants in Novosibirsk and Moscow should feel as comfortable as if they had come to their usual place.
Therefore, there are “keys” that can be found in all restaurants: a fireplace, hand-painted nesting dolls, samovars, which this time were found in the Tyumen and Sverdlovsk regions. And, of course, one of the most recognizable elements is the “scales” of 25,000 aluminum spoons suspended above the kitchen.
Moscow and Tyumen restaurants #SibirSibir are connected by a “river of time” made of white platbands under the ceiling. For the concept it is important that these platbands are genuine, they were collected in the villages of the Tomsk, Novosibirsk and Irkutsk regions. Created many decades ago, they have been given new life in a restaurant and have become a metaphor for the connection between the past and the future.
To create a unique space that reflects Tyumen itself, the architects have deeply studied the history and culture of the region.
When folk culture is at the heart of the design, it is important not to go into the popular style, but to create a stylish space that will attract a high-class audience. Therefore, the architects did not just quote traditional elements, but rethought them. Every detail in the hall is a metaphor or an ironic reference.
For example, the columns are a modern interpretation of the loopholes of the Tobolsk Kremlin. Like the Kremlin itself, they are finished with white stucco, but decorated with voluminous patterns of dumplings, “sushki” (traditional Russian small, crunchy, mildly sweet bread rings), chaga mushrooms - these are traditional associations with Siberian home cooking. Only one of the columns is trimmed with a gray church plowshare of burnt wood, like on the roof of the Kremlin itself.
The restaurant is a journey through stages of the history of the region, so the interior found a place for both the chronicals of the 17th century and Soviet aesthetics. The window frieze is painted like a picture from the Kungur Chronicle. It depicts the escape of Kuchum from the city of Kashlyk: this event ensured the victory of Yermak's undertakings. The screen that separates the individual areas of the main hall is a chain fabric made by a blacksmith. This is a tribute to the traditions of blacksmithing, and the great achievements of the time of the conquest of Siberia.
The Soviet Hall resembles greenhouse (“teplitsa”) a countryside familiar to everyone, and on its doors a stained-glass window in the style of the 30s of the XX century was hand-made. In the soft area dedicated to Tyumen carpet weaving, you can see not only hand-woven macrame, but also a pattern from Soviet packages of Siberian dumplings.
The key business task of a restaurateur is to create a space where guests will want to return again and again. The guest should have the opportunity to rediscover their favorite place every time: to notice new details, to settle in a new space, to try new dishes. The restaurant must constantly surprise.
Siberia is a multifaceted region, so 630 sq. m. was easy to fill with details. There is also an element of show here: guests can watch dumplings being made and how the chef simmers and bakes wildfowl according to old recipes in a wood-burning oven.
The second secret of success is the capital level of interior and service. #SibirSibir is one of the key points of attraction for tourists, a restaurant-museum that fully reflects the culture and history of the region. In such places, guests get a complete picture of Siberia and Tyumen in particular, about its past and present. That is why it is so important that the restaurant represents Siberia as a dynamically developing region with a great future.
Finally, the third factor is the environment of the restaurant. The Brusnika company has created a modern quarter of residential buildings and a business center, where #SibirSibir is located. The business center clearly stands out against the background of the old buildings of one of the central streets. Therefore, it is commercially attractive for tenants who want to stand out and occupy a special place in the city's infrastructure. This is a place with a high concentration of successful business projects, which will positively affect the success of the restaurant.
With its unique interior, elaborate cuisine and high level of service, #SibirSibir will set new quality standards for Tyumen establishments. This will have a positive impact on business, and on the attractiveness of the region, and on the quality of life of citizens.
Architectural bureau “Pergaev Bureau” will take into account all possible factors to make your project commercially successful. Leave a request for a free consultation in the form below to discuss your future restaurant.