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The global goal of the new architectural and design concept of TSUM is to increase the level of the "metropolitanity" level of the city.
The new TSUM will change the usual routes and become an organic continuation of the lifestyle of citizens, a new point of attraction for Novosibirsk residents and guests of the city, for whom another key must-visit object will appear on the map of the sights of the Siberian capital.
On the second floor there will be boutiques of fashionable women's clothing, a children's area and a beauty salon with a full range of cosmetic procedures.
Connections between floors are made through escalators in the central part of the building and elevators along the courtyard facade.
The third floor of the new Central Department Store will house fashionable men's clothing boutiques, a multifunctional concert hall for various social events and a modern gym.
