Shopping center

Shopping center "YASNY BEREG"

The concept of the shopping center "Yasny Bereg"
Project specification
Year
2020
Status
Concept
Sq
1500 sq.m
Project type
Shopping center concept
Location
Russia. Novosibirsk
Team
Sergey Pergaev, Anna Laletina, Tatiana Bessonova, Roman Kazakov, Pavel Kulebakin, Yuri Zakharov, Ksenia Baranova, Maxim Butakov

CONCEPT

The architectural style of "Yasny Bereg" is calm, does not gravitate towards aggressive methods, is moderately unified, but stays individual.

In this context, the future building should have a unique and striking architectural solution that will dilute the monotony of residential building.

In addition, the architectural solution of a shopping center should not be aggressive and assertive, so as not to alienate the potential audience and become a new center of attraction for the city.

FACADE

We were faced with the task of integrating a new element of public architecture into the already existing appearance of the Yasny Bereg residential complex.

The facade layout was based on the grid of windows of the surrounding buildings.

The window’s step recreates the image of the barcode. The cladding is made of fiber cement panels like concrete. For all signs, a design code has been developed that will allow you to organize a variety of tenant logos into a single architectural concept.

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INTERIOR

The interiors of the shopping center are made of warm materials: concrete, wood panels and metal mesh.

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Central department store project
TSUM NOVOSIBIRSK
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