The architecture bureau Pergaev Bureau has been creating successful concepts for gastro-markets, food malls and gastrohubs for over 12 years. In this article, we want to share several architectural and design components of a successful project.

The ideal place for a gastromarket is the historic city center. In many cities around the world, the center was the intersection of large shopping areas, transport routes and tourist routes.

The main thing for the new format market is traffic. The presence of business centers, city attractions, cinemas and museums nearby will constantly generate traffic and bring new visitors and customers in the future. All these objects are usually located in the city center or within walking distance from it.

But do not forget that the reconstructed historic building must organically fit into the urban environment. Therefore, developers must thoroughly approach the solution of the facade of the building.

The concept of a gastromarket can also be located in a residential area of ​​the city, the main thing is that it becomes a point of attraction on a regional scale. It is better to choose a place in the immediate vicinity of residential complexes, with convenient transport and pedestrian access to it.

It is worth choosing a room for a gastromarket that is spacious, with high ceilings. It is desirable that the area is from 1000 to 3000 m², and the land plot is from 40 acres. This space will comfortably accommodate a market, restaurants, bars, recreation areas.

The first thing to do from a marketing point of view is to study the audience and their needs. The concept must be compatible with location and consumers. For example, your gastro market will be located in the historic center, there is a lot of traffic, so the placement of restaurants with a high average bill will be perceived adequately.

The gastromarket in the business cluster has a completely different concept. The target audience is business center employees who visit the grocery market during lunch, so restaurant concepts should provide for an average lunch check in the price range that visitors can afford.

In architecture, the trend for multifunctionality and flexibility is now popular. This also applies to retail premises. Tenants are changing, so the retail space should easily adapt to the new concept.

In gastromarkets, farmers markets, restaurants, bars, health food stores and wineries harmoniously coexist. In addition, the gastromarket can also be a venue for fairs, master classes, concerts, lectures and tastings. And for all these events, the premises of the gastromarket must be able to adapt. This requires a competent architectural concept, in which all the options for using the space will be thought out.

A single design code will allow all retail spaces and restaurants to be connected with organically combined elements, while preserving their diversity. The design code is needed not only for signs, but also for navigation inside the gastromarket.

The key to the success of a business project is the unity of the architectural and corporate styles. For example, for the "Portal" Foodhub project in Moscow, the Pergaev architectural bureau has developed a single set of fonts, color palettes and patterns for the entire complex. So tenants have the opportunity to choose for the design elements already selected by the designer, which will organically fit into the overall concept.

Taking into account all the points of the article, you can definitely create a successful gastromarket project.

If you need help at the stage of developing the architectural and design concept, as well as the identity of the future gastromarket, you can always contact us for advice at the Pergaev Bureau.